You must remember that any attention whatsoever will further reinforce your cat’s behaviour. It is absolutely essential you do not provide your cat with affection, attention or try to calm him/her.
If your cat persists or the behaviour escalates to a point where it cannot be ignored, you can try using a deterrent. Use a water sprayer, air horn or loud sudden noise to startle and quickly deter your cat as soon as they display inappropriate behaviour. We suggest trying this as an absolute last resort.
We do not endorse punishment as it is generally contraindicated in cats. Punishment that is too mild is likely to be ineffective and may actually serve to provide enough play or attention to reward the behaviour. Punishment that is too harsh on the other hand could lead to an increase in anxiety, fear of the owner and even aggression.